Vinamilk named world's most promising global dairy brand
(NLĐO) - Climbing four spots in the global food ranking, Vinamilk affirms the strength of the Vietnamese brand.
Surpassing numerous international giants, Vinamilk has been named the world’s most promising dairy brand by Brand Finance, achieving the highest brand strength rating—an outstanding AAA+.
What has driven this Vietnamese brand to such a remarkable feat?
Vinamilk Achieves Historic AAA+ Rating: A Milestone for Vietnam on the Global Dairy Map
According to the newly released "Food & Drink 2025" report by Brand Finance, Vinamilk remains the only Southeast Asian brand in the global Top 10 most valuable dairy brands, reaffirming its position as the region’s representative on the global nutrition stage.
Thanks to Vinamilk’s contribution, Vietnam has risen to fifth place, accounting for 5.8% of the global dairy brand value - surpassing even the United States (4.1%) and Finland (4.5%), both long-established players in the food industry.
Figure 1: Vinamilk’s presence has propelled Vietnam into the Top 5 countries contributing the most to the global dairy industry’s brand value.
Notably, Vinamilk has been recognized as the world's most promising dairy brand in 2025.
This marks the fourth consecutive year that Vinamilk has ranked among the top three most promising dairy brands since the ranking’s inception. The ranking is based on strategic indicators such as customer willingness to recommend the brand, acceptance of premium pricing, trust from financial experts, and long-term growth potential.
This year also marks Vinamilk’s first-ever AAA+ rating, the highest tier in Brand Finance’s brand strength scale, signifying an exceptionally strong brand with superior market share retention, recognition, trust, and profitability compared to competitors.
This achievement has significantly elevated Vinamilk's standing on the global food industry map, making it the only Vietnamese representative in the Top 30 most valuable brands.
In terms of the Brand Strength Index (BSI) – the core metric used by Brand Finance to calculate brand value – Vinamilk has been ranked among the world's Top 5 food brands with the highest brand strength in 2025.
Vinamilk has been recognized as the dairy industry’s leading brand in terms of growth potential, surpassing some of the world’s biggest names
Continuously raising standards – the key to Vinamilk's sustainable brand strength
For brands at the very top globally, rankings are not the result of short-term marketing campaigns.
In Vinamilk's case, the core driver has been its unwavering philosophy over nearly five decades: never compromising on quality. In the past two years, this philosophy has been elevated into a comprehensive strategy of "continuously raising standards."
A clear manifestation of this vision is Vinamilk’s pioneering "white revolution" and its development of a farm system adhering to international standards, aimed at securing a self-sufficient supply of fresh milk since the early 1990s.
Today, Vinamilk manages one of the region's leading dairy herds, with more than 130,000 cows raised under European Organic and Global S.L.P. standards.
This system not only guarantees the quality of raw milk but also enables Vinamilk to maintain a stable supply capacity, producing over 1.1 million liters of high-quality fresh milk each day.
Optimum is the first milk line in Vietnam to contain 6 HMOs – components that account for up to 58% of the total HMO content in breast milk.
Beyond its core focus on quality, Vinamilk has also demonstrated agility in adapting to new consumer trends, particularly the demand for personalized products. Its product portfolio has expanded to cater to niche segments.
Beyond its core focus on quality, Vinamilk has also demonstrated agility in adapting to new consumer trends—most notably the growing demand for personalized consumption. Its product portfolio has been continuously expanded to cater to distinct customer segments.
Financially, Vinamilk has maintained steady growth, bolstering domestic competitiveness while expanding internationally. Its presence on major retail platforms such as Amazon in the United States not only drives revenue but also enhances brand visibility in demanding markets.
Newly launched products meet the growing "personalized" demands of consumers.
The system of 15 farms meeting European Organic and Global S.L.P. standards is the foundation enabling Vinamilk to secure a high-quality raw material supply.
Finally, Vinamilk’s commitment to sustainability serves as a long-term lever for brand value. Investments in circular economy practices, eco-friendly packaging, and efforts to expand "carbon sinks" reinforce its image as a responsible brand while fostering loyalty among environmentally conscious consumers—a growing global trend.
Headquartered in London, Brand Finance is a leading independent brand valuation consultancy, with a presence in 27 countries and territories. Renowned for its global network and deep expertise, the organization sets international standards for brand valuation, earning the trust of businesses, investors, and regulators worldwide.