The 5th Ho Chi Minh City Tourism Week 2025, themed "Vibrant Ho Chi Minh City Fest", recently kicked off with an launching ceremony held in front of Ben Thanh Market.
Taking place from December 5 to 12, the event is organized by the Ho Chi Minh City Department of Tourism in coordination with other municipal departments, partners, and all 168 wards, communes, and special zones across the city.
The Tourism Week Space in front of the Ben Thanh Market area
Speaking at the launching ceremony, Vice Chairman of the Ho Chi Minh City People's Committee, Nguyen Van Dung, stated that the Tourism Week is not only a series of events kicking off the festive season but also a message affirming the city's determination to strongly recover the tourism industry, promote socio-economic growth, and simultaneously introduce a new Ho Chi Minh City - wider, younger, and more connected.
This is the first time the Tourism Week is organized within the scope of the new megacity.
One of the event’s key highlights is a media collaboration program aimed at promoting the images of all 168 wards, communes, and special zones through digital platforms.
Specifically, the Ho Chi Minh City Tourism Promotion Center, in partnership with the Vietnam Cultural Heritage Conservation Support Fund and TikTok, is rolling out a program to develop a network of cultural–tourism communication channels and digital interaction channels between local authorities and residents.
Each TikTok channel represents a locality — a story — a unique charm. One hundred sixty-eight accounts offer 168 perspectives, together painting a rich content landscape that helps residents and visitors explore urban life, community culture, cuisine, and hidden gems.
This is also an important step in digitizing information and enhancing online engagement between local authorities and the public in a more user-friendly, transparent, and timely manner.
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