Global readers of the prestigious aviation magazine PAX International have named ROSE Business Lounge the ‘Best Lounge in Asia.’ Operated by SASCO in partnership with Airport Dimensions, ROSE Business Lounge is the newest premium facility at the International Terminal of Tan Son Nhat International Airport.
On April 15, 2026, in Hamburg, Germany, ROSE Business Lounge was proudly honored Best Lounge in Asia at the PAX Readership Awards 2026.
ROSE now joins SASCO’s prestigious portfolio of award-winning lounges, standing alongside Jasmine, Le Saigonnais, and The SENS Lounge - iconic names that have defined the standard of Vietnam's premium aviation hospitality on the global stage.
The inception of ROSE is the culmination of a synergistic partnership between SASCO, Vietnam’s leading airport service provider for three decades, and Airport Dimensions, a global pioneer with more than 80 airport hospitality experiences.
While Airport Dimensions brings world-class operational standards and an elite passenger network, SASCO plays the role of a cultural storyteller. SASCO’s deep-rooted local expertise is the key to bringing the brand’s core message to life - "Where Uniqueness Whispers the Soul of Vietnam."
A representative of SASCO’s Board of Management stated: ‘This award is a testament to SASCO’s unwavering commitment to enhancing the quality of Vietnam’s aviation services. Through our strategic partnership with Airport Dimensions, we are proud to present a distinguished symbol of Vietnam to the world - a professional, hospitable space that exceeds passenger expectations. This recognition sets a benchmark of excellence that we will continue to uphold and further develop in our upcoming major airport projects'.
The beauty of ROSE is reflected in every detail - from warm wood grains to handcrafted rattan infused with Vietnamese spirit.
ROSE Business Lounge sets itself apart by embracing authentic local materials, creating an emotionally resonant sanctuary amid the bustle of the airport. Vietnamese cultural essence is seamlessly blended with smart technology, integrated into the design to preserve its original aesthetic. This approach retains the sophistication of a luxury service while offering a highly functional, professional workspace for every traveler.
The lounge also presents a distinctive culinary journey, featuring a vibrant fusion of a signature Live Kitchen and a modern Boutique Bar - where SASCO’s experienced chefs craft refined dishes that showcase the diversity of Vietnam’s regional cuisine.
With more than three decades of pioneering experience in aviation services, SASCO has delivered a world-class lounge that creates deeply emotional journeys. Every moment at ROSE Business Lounge is designed to become a memorable chapter, leaving visitors with a lasting impression of Vietnam in its most refined form.
The highlight of this dining experience lies in the inventive fusion of premium Vietnamese agricultural products with contemporary culinary techniques, creating a distinctive flavor profile that embodies the essence of luxury.
To elevate the sensory journey, ROSE offers a diverse, seasonal beverage menu, reflecting a spirit of innovation and dedicated service.
The 2026 PAX International Readership Awards honored SASCO’s ROSE Business Lounge alongside major global aviation brands such as Delta Air Lines, United Airlines, Singapore Airlines, Cathay Dining, Korean Air, LATAM Airlines, and Air France. These winners represent excellence across categories including catering, passenger experience, technology, cabin interior, and airport lounges.
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