On December 23, SASCO and Airport Dimensions officially inaugurated the newly renovated Rose Business Lounge at Tan Son Nhat International Airport, setting a new benchmark for traveler experiences in Vietnam.
This launch marks a significant milestone in their strategic partnership, establishing a new benchmark for service excellence in the region.
Discover elegance and local heritage at the reimagined Rose Business Lounge
A fusion of culture and modernity
Inspired by the "Blue Rose" - a symbol of unique beauty - the lounge harmonizes indigenous Vietnamese heritage with contemporary design.
The interior evokes traditional craft villages through the use of warm wood, ceramics, and rattan, reinterpreted within a modern architectural framework. With panoramic runway views, the facility offers 129 seats across distinct zones, including private working pods, a family corner, and a quiet relaxation area.
Culinary excellence
The lounge features a live kitchen and a Boutique Bar, serving a curated mix of Asian and European cuisine. A standout signature dish is the Blue Rose Sticky Rice, which blends premium Vietnamese rice with the natural hue of the butterfly pea flower.
The bar offers artisanal cocktails, such as the Blue Thorn and Sparkling Rose Espresso, alongside premium spirits and seasonal detox drinks.
SASCO and Airport Dimensions officially unveil the new Rose Business Lounge, setting a new standard for airport services in Vietnam
Accessible luxury
The Rose Business Lounge is open to all travelers regardless of airline or ticket class. Entry is available via Priority Pass, LoungeKey, corporate partnerships, or direct walk-in purchase.
Strategic Vision This collaboration combines Airport Dimensions’ global expertise - managing over 80 locations worldwide - with SASCO’s deep local market insight.
It aims to prepare Vietnam’s non-aviation sector for significant growth, with IATA forecasting Vietnam as the fifth-fastest-growing aviation market by 2035.
Executive Commentary
Mr. Nguyen Van Hung Cuong, General Director of SASCO, stated: "Our collaboration with Airport Dimensions not only brings long-term value to both sides but also elevates the experience for domestic and international travelers. Rose Lounge represents SASCO’s pioneering step in bringing international standards to Vietnam’s non-aviation services - supporting Airports Corporation of Vietnam (ACV) on the new journey, especially as major projects like Long Thanh International Airport are being shaped to become a globally recognized gateway that proudly reflects Vietnamese identity".
The Rose Lounge is inspired by the blue rose, a symbol of exceptional beauty, and blends locally sourced Vietnamese materials with modern design to create a luxurious and culturally rich atmosphere
The Rose Lounge welcomes all passengers regardless of airline or ticket class.
Mr. Errol McGlothan, President of EMEA and APAC at Airport Dimensions, shared his perspective on the expansion opportunities in the Asia-Pacific market through the collaboration with SASCO: "Vietnam is one of the most exciting aviation markets in the world and our partnership with SASCO allows us to bring airport experiences of global quality to a market with extraordinary potential. The reimagined Rose Lounge is the first expression of this shared ambition. As travel demand continues to rise and new infrastructure projects take shape, we see tremendous opportunities to introduce innovative spaces that improve comfort and create value for airports and passengers alike. We are proud to work with SASCO on this journey and look forward to shaping the next generation of airport hospitality in Vietnam and the wider region".
This partnership combines Airport Dimensions’ expertise in delivering world-class airport experiences with SASCO’s deep understanding of the local market with the shared goal of establishing a new benchmark for service excellence in Vietnam’s non-aviation industry.
The collaboration is especially significant as IATA forecasts that Vietnam will become the world’s fifth fastest growing aviation market by 2035 with an estimated 150 million passengers each year.
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