On April 25, Masan Group (stock code: MSN), together with its subsidiaries Masan Consumer Corporation (stock code: MCH) and Masan MEATLife Corporation (stock code: MML), jointly held their 2025 Annual General Meeting of Shareholders in Ho Chi Minh City.
Chairman of Masan Group Nguyen Dang Quang
Chairman of Masan Group Nguyen Dang Quang revealed that Masan is intensifying its use of technology to reposition its brand, deliver superior consumer experiences, and gradually introduce "Made in Vietnam" products to international markets.
According to Mr. Quang, Masan has completed the first phase of its five-year journey to build an integrated consumer-retail platform. Entering the second phase, the group will focus on capturing a larger share of consumer spending and driving profit growth.
"This is the missing piece for Masan to transform from a traditional conglomerate into an integrated consumer platform—much like Walmart, Amazon, Alibaba, and Apple have done," Mr. Quang emphasized.
Mr. Quang believes traditional business models will gradually be replaced. Digital transformation will become a defining factor reshaping Vietnam’s consumer-retail sector, from production and supply chains to brand innovation and modernized retail. Integrating data, software, artificial intelligence (AI), and automation into Masan’s operational "DNA" is deemed a critical requirement for survival.
Masan Group’s CEO, Mr. Danny Le, announced that by the end of this year, Masan will launch a digital platform operating as a "digital twin" of its offline ecosystem, deeply integrated with AI and machine learning technologies.
Slight revenue growth, strong profit surge
In the first quarter of 2025, Masan recorded consolidated net revenue of VND 18,897 billion, a slight increase compared to the same period last year. Earnings before interest, taxes, depreciation, and amortization (EBITDA) reached VND 4,003 billion, up 22% year-on-year.
Masan’s leadership presented shareholders with a 2025 consolidated revenue plan of approximately VND 80,000–85,500 billion, reflecting a 7–14% increase from 2024. Net profit after tax is expected to range from VND 4,875–6,500 billion, equivalent to a growth of 14–52%.
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